The World’s Smartest Food Platform

Whisk’s technology enables businesses to build integrated, smarter, and more meaningful digital food experiences.

Powered by millions of data points and artificial intelligence

By analysing how millions of people around the world interact with recipes and ingredients online everyday, and understanding trends, patterns and connections using Whisk’s Food Genome™, we make people’s digital experiences with food more personal and engaging.

Our technology uses deep-learning and Natural Language Processing (NLP) to help the world’s leading brands connect with their consumers in more meaningful ways.

Leading companies across the world choose Whisk

From shoppable recipes to the connected kitchen, Whisk’s technology helps leading
companies create digital experiences with food that people love.

Retailers →
Publishers →IoT Companies →Brands →Health →

Smart. Fast. Flexible. Future-proof.

Instant Shopping List

Allow users to add all your recipes and products to an eCommerce shopping list across all of your content and touchpoints. Used by the biggest recipe publishers worldwide.

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Developers integrations

Leverage our platform to build smart, personalised and connected food applications. Integrate using APIs or SDKs.

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More plugins

Need something unique? Whisk builds custom plugins and integration points for customers based on their needs. Get in touch and we’ll find a solution for you.

Get in touch

News and announcements

Beyond Recipes: 5 Food Publishers Taking Content Strategy to the Next Level

As content or editorial director, you’re always looking for inspiring content ideas to make your audience click to and read the next article (and then the next, and the next...). Get some inspiration from these food publishers taking content strategy to the next level.

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Turning Browsers Into Buyers: 3 Smart Creative Strategies to Maximize Conversion and ROI for Your CPG Food Brand

In this blog post, we share three smart ways that CPG food companies are using to turn browsers into buyers by connecting engaging content to a seamless shopper journey.

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Looking for Yummly API replacement?

Yummly is shutting down its Recipe API but don’t despair; Whisk’s APIs can do everything you used Yummly for and much more.

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See all blog posts

	Free For personal recipe sites, blog, and anyone who wants to add shoppability to their recipe content. Get started	Pro For professional recipe sites and blogs who have more require more configuration, custom styles, and analytics. Contact us
IntegrationThere are 3 ways to add Whisk shopping tools to your content: JS (simple and hands-off), Plugin (easily generate your own integration code), and API (custom and advanced).	Plugin	JS, Plugin, API
Custom stylesChange look and feel of the shopping list tools - from colours and fonts to button styles.	Widget	Widget + Shopping List
Remove Whisk brandingRemove Whisk branding to whitelabel your integration.
Reporting & AnalyticsDetailed data and charts about shopping list performance and user shopping trends.
Retailer CurationSelect which retailers you would like to appear on your site. Note: Whisk will automatically show the appropriate retailers based on users’ region.
Brand LockDefine brands or ranges to prioritize in store item matching.
SupportOn-demand access to support regarding technical issues or questions.	Self Service	Dedicated account manager
Algorithm TrainingWhisk will provide updates and improvements perform higher quality store item matching on your content.		Some
WhiskAd Platform & SupportUse WhiskAds to sell advanced shopper marketing solutions to your clients. Targeted to purchase intent, ads display on recipes and follow users through the shopping list journey into the offline or online store purchase.
Affiliate FeesAdd custom affiliate codes to earn revenue for checkouts at integrated retailers.		50/50 Whisk Codes or Publisher Codes

	Free For personal recipe sites, blog, and anyone who wants to add shoppability to their recipe content. Get started	Pro For professional recipe sites and blogs who have more require more configuration, custom styles, and analytics. Contact us
IntegrationThere are 3 ways to add Whisk shopping tools to your content: JS (simple and hands-off), Plugin (easily generate your own integration code), and API (custom and advanced).	Plugin	JS, Plugin, API
Custom stylesChange look and feel of the shopping list tools - from colours and fonts to button styles.	Widget	Widget + Shopping List
Remove Whisk brandingRemove Whisk branding to whitelabel your integration.
Reporting & AnalyticsDetailed data and charts about shopping list performance and user shopping trends.
Retailer CurationSelect which retailers you would like to appear on your site. Note: Whisk will automatically show the appropriate retailers based on users’ region.
Brand LockDefine brands or ranges to prioritize in store item matching.
SupportOn-demand access to support regarding technical issues or questions.	Self Service	Dedicated account manager
Algorithm TrainingWhisk will provide updates and improvements perform higher quality store item matching on your content.		Some
WhiskAd Platform & SupportUse WhiskAds to sell advanced shopper marketing solutions to your clients. Targeted to purchase intent, ads display on recipes and follow users through the shopping list journey into the offline or online store purchase.
Affiliate FeesAdd custom affiliate codes to earn revenue for checkouts at integrated retailers.		50/50 Whisk Codes or Publisher Codes

The World’s Smartest Food Platform

Powered by millions of data points and artificial intelligence

Leading companies across the world choose Whisk

Smart. Fast. Flexible. Future-proof.

News and announcements

Leverage the power of
the Whisk Food Genome™

Stay in the loop

The World’s Smartest Food Platform

Powered by millions of data points and artificial intelligence

Leading companies across the world choose Whisk

Smart. Fast. Flexible. Future-proof.

News and announcements

Free

Pro

Free

Pro