The World’s Smartest Food Platform

Whisk’s technology enables businesses to build integrated, smarter, and more meaningful digital food experiences.

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Powered by millions of data points and artificial intelligence

By analysing how millions of people around the world interact with recipes and ingredients online everyday, and understanding trends, patterns and connections using Whisk’s Food Genome™, we make people’s digital experiences with food more personal and engaging.

Our technology uses deep-learning and Natural Language Processing (NLP) to help the world’s leading brands connect with their consumers in more meaningful ways.

Leading companies across the world choose Whisk

From shoppable recipes to the connected kitchen, Whisk’s technology helps leading
companies create digital experiences with food that people love.

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Smart. Fast. Flexible. Future-proof.

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Instant Shopping List

Allow users to add all your recipes and products to an eCommerce shopping list across all of your content and touchpoints. Used by the biggest recipe publishers worldwide.

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Developers integrations

Leverage our platform to build smart, personalised and connected food applications. Integrate using APIs or SDKs.

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More plugins

Need something unique? Whisk builds custom plugins and integration points for customers based on their needs. Get in touch and we’ll find a solution for you.

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News and announcements

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From Inspiration to Purchase: Better Ways Food Publishers Can Engage New Audiences

As recipes evolve beyond pure inspiration to driving commerce & cooking action, those who are quick to embrace technologies that can create more useful and engaging experiences will be rewarded with new revenue opportunities.

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Brand Loyalty: Why It Matters for Food Brands and How AI Is Helping

Building brand loyalty is not an easy task, especially with so much “woke-washing” around in CPG marketing and big food brands battling for the attention of price-conscious consumers. Learn how AI is helping.

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The State of Grocery E-commerce: 7 Top Trends in Online Grocery for 2019

Trends may come and go but for online groceries, these seven look set to stay. Read on to learn about the 7 top online grocery trends for 2019.

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