Ocado

Whisk increases preference for Ocado by 78%

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Ocado is the world’s largest dedicated online grocery retailer and has been voted for the best online supermarket in the UK by Which? readers every year since 2010.

Opportunity

Ocado wanted to encourage shoppers to shop online and to increase the number of new, registered shoppers.

Solution

For 2 months, Whisk promoted Ocado as a Sponsored Retailer with targeted shopper marketing ads, following consumers through the shopping list experience, and offering two promotions - £10 or £20 off your first shop.

Results

The number of shoppers selecting Ocado over online grocery competitors increased by 78%.

4.3 million people reached in the UK across two leading recipe sites within Whisk’s Publisher Network.

Increase in ad engagement through data-driven optimisation and conversion measurement was 108%.

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