Ocado - Default Grocer

Premium positioning drives 50% increase in Ocado baskets

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Ocado is the world’s largest dedicated online grocery retailer with over 580,000 active customers.

Opportunity

Ocado chose Whisk to encourage shoppers to shop online and to increase the number of new, registered shoppers, this time amplifying their position on the UK’s largest recipe site, BBC Good Food.

Solution

For 3 months Ocado was the default Whisk grocer on over 8M impressions across BBC Good Food.

Results

  • Shoppers created over 18K shopping lists with over 53K product
  • During the 3 month campaign, Ocado grew the number of consumers who added the shopping list to their Ocado eCommerce basket by 50% over the previous three months
  • The estimated value of these eCommerce activations was ~£300K
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