Whisk connects the world’s biggest herb & spice business to shopping lists & eGrocers.


McCormick sells almost $5bn of herbs and spices around the world every year. They wanted to make the link between recipe views on their websites and sales much stronger and deliver clear ROI. Whisk had the answer. engages millions of cooks every month with inspiring content but convincing the business of the site’s ROI wasn’t easy. How could they link their content to commerce and drive sales.



Whisk Shopping List connects McCormick website recipes and ingredients to sales as well as videos, display ads and social media marketing assets.


  • Driving increases in monthly product sales
  • Connected UK and US sites in one platform
  • Coordinated with multiple WhiskAds campaign across leading publishers