JusRol "PiePal" Chatbot
Whisk APIs power facebook chatbot to engage 50 000+ users
Jus-Rol, General Mills UK pastry brand, sponsors British Pie Week every year.
In 2018 they wanted to do something different to generate awareness and attract a younger demographic and set Whisk a challenge to build a Facebook Chatbot to integrate across channels and power a PR campaign.
PiePal was born!
Inspire Passionate Foodies to cook pies in the UK with Jus-Rol during British Pie Week and beyond
- Drive frequency of purchase
- Drive brand share v OL
- Design, build and launch in 4 weeks
- Ingest JusRol’s recipe collection
- Generate automatic recipe tags and filter on pie recipes.
- Create a simple, engaging chatbot user experience to find the perfect pie recipe
- Integrate in the website
- Drive traffic from paid social, email and PR
50 000 target consumers engaged with the chatbot: +500% v target
Sales actions increased by +167% month on month