Grocery API

Global retailer chooses Whisk to connect recipe platforms with inventory


A global supermarket ‘Labs’ team chose Whisk to connect their diverse recipe ecosystem to their online store

A global grocer launched a new recipe site with Hearst publishers and wanted to connect it to purchase. At the same time, they wanted to upgrade their native iOS app’s recipe-to-store-item matching.


Coupled with Whisk’s API, Whisk’s turnkey recipe site integration allowed their partner to connect the two platforms to their store with one solution.


  • 4x engagement rate of any similar shopping list functionality.
  • Consistent 5x industry list “purchase” rates with significant online purchase option
  • Drives tens of thousands of pounds of weekly grocery spend