Chefkoch offers their users a convenient way to add ingredients to their shopping basket at any connected online retailer

Chefkoch is the world’s largest German-language recipe publisher, reaching more than 20m unique users and over 500m page impressions. By offering their users a convenient way to add ingredients to their shopping basket at any connected online retailer through Whisk’s solution, Chefkoch has quickly become one of the most important lead generators in the entire online grocery space for Germany and Austria.

Key results


Whisk’s solution is displayed for 100.000.000s of recipe impressions on Chefkoch sites and apps every month


one of the most important traffic and lead drivers for online grocers in Germany and Austria


introduced 100.000s of users to their new favourite online grocers through Whisk’s solution to date


Chefkoch is known for its very active and loyal community, and one of their main objectives is to support their users all along the way from (recipe) inspiration, through planning and shopping to finally cooking and enjoying their recipes.

Through online shopping integrations:

  • Chefkoch supports their users during their grocery planning and shopping
  • It gains a new revenue stream from retailers and by making brand content instantly shoppable on their site.


Chefkoch decided to use Whisk’s shopping list integration on both their websites and their native mobile apps, to instantly give their users the choice of several leading online grocers, such as AllyouneedFresh, EDEKA Bringmeister, AmazonFresh and on their more than 300.000 recipes.


See How Leading Food Companies are Using Whisk's Solutions

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Whisk’s Technology Highlights

Through Whisk’s FoodGenome and proprietary matching algorithms, which work for a number of languages (including German), millions of ingredients were accurately matched to relevant store products.

  • Millions of ingredients accurately matched to relevant store products
  • Proprietary matching algorithms for a number of languages (including German)


Product used

Whisk Shopping List




Germany • Austria



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