The largest eCommerce grocery in the U.S. chooses Whisk to scale their business

AmazonFresh was looking for a seamless way to reach shoppers at the point of inspiration. They needed a technology partner they could trust, one who delivers quality and scale through integrations with the biggest global recipe publishers.


Whisk used its food AI to integrate AmazonFresh products and basket across over 20 global publishers. The move links AmazonFresh with major US food brands like Pillsbury and McCormick as well as many of the world’s largest publishers from BBC Good Food to Allrecipes and Food Network, simplifying meal planning for millions of busy homes.


  • AmazonFresh is set to grow its grocery business through its partnership with Whisk which will connect 100 million monthly recipe views to its home delivery service.
  • Shoppers will be able to connect AmazonFresh products with over half-a-million recipes at the click of a button thanks to the launch of this partnership with the #1 global cognitive food platform, Whisk.
  • AmazonFresh U.S. launched with Whisk in February 2018 and UK in April 2018.