Powerful shopping lists tools, out of the box, integrated anywhere
Instantly make your recipe content & products shoppable.
The recipe reader’s favourite shopping list
Whisk is used on more than 1,000,000 published recipes around the world. The user experience has been developed over 7 years working with the large recipe publishers. It comes with advanced features as standard.
Plug and play simplicity
The Whisk Instant Shopping List works with any recipe or product, instantly. AI-powered algorithms parse ingredients and products, extracting what is needed and in what quantity.
Omnichannel and eCommerce enabled
Users can purchase lists at online grocery retailers local to them (US, UK & AU). Every item is automatically matched to the right store product. Users can also take lists into store by printing lists, emailing them or using their mobile device.
Universal shopping list
One connection into Whisk and recipe publishers are automatically connected into all current and future grocery retailers. Recipes are added into a single, universal shopping list that a user can access on any site and shop anywhere.
Deeply integrated Shopper Marketing, Out of the Box (optional)
Use WhiskAds to sell advanced shopper marketing solutions to your clients. Targeted to purchase intent, ads display on recipes and follow users through the shopping list journey into the offline or online store purchase.
See how users interact with the shopping list in real time and segment by timeframes, devices or geography.
We’ve got you covered
Through working with the largest recipe publishers, grocery retailers and food manufacturing brands
across the world we’ve probably already build all the features you want.
For all integration options: your recipes can be in any format. Products are matched to store items instantly.
BBC Good Food