Powerful shopping lists tools, out of the box, integrated anywhere

Instantly make your recipe content & products shoppable.

whisk-shopping-list-user-choice@2x

The recipe reader’s favourite shopping list

Whisk is used on more than 1,000,000 published recipes around the world. The user experience has been developed over 7 years working with the large recipe publishers. It comes with advanced features as standard.

Plug and play simplicity

The Whisk Instant Shopping List works with any recipe or product, instantly. AI-powered algorithms parse ingredients and products, extracting what is needed and in what quantity.

whisk-shopping-list-plug-play@2x
whisk-shopping-list-omnichannel@2x

Omnichannel and eCommerce enabled

Users can purchase lists at online grocery retailers local to them (US, UK & AU). Every item is automatically matched to the right store product. Users can also take lists into store by printing lists, emailing them or using their mobile device.

Universal shopping list

One connection into Whisk and recipe publishers are automatically connected into all current and future grocery retailers. Recipes are added into a single, universal shopping list that a user can access on any site and shop anywhere.

whisk-shopping-list-universal@2x
whisk-shopping-list-integrated-shopper-marketing@2x

Deeply integrated Shopper Marketing, Out of the Box

Use WhiskAds to sell advanced shopper marketing solutions to your clients. Targeted to purchase intent, ads display on recipes and follow users through the shopping list journey into the offline or online store purchase.

Advanced Reporting

See how users interact with the shopping list in real time and segment by timeframes, devices or geography.

whisk-shopping-list-analytics-reporting@2x

Integration options

Compare features and choose your integration type. Learn more about the Integration Process

page-thumb

Free

For personal recipe sites, blog, and anyone who wants to add shoppability to their recipe content.
See features

Get started

page-thumb

Pro

For professional recipe sites and blogs who have more require more configuration, custom styles, and analytics.
See features

Contact us

We’ve got you covered

Through working with the largest recipe publishers, grocery retailers and food manufacturing brands
across the world we’ve probably already built all the features you want.

 

thumb

Brand Lock

Create rules that prioritise own or exclude competitor brands from automated matches.
thumb

Retailer Selection

Display one or only a select number of retailers.
thumb

Custom affiliate codes

Add custom affiliate codes from retailers.
thumb

User profiles data sharing

Use Shopping List data to enrich user profiles in your DMP.
thumb

Custom branding

We can change change colours, logos and even show/hide certain features within minutes.
thumb

Custom retail integrations

Let Whisk integrate new eCommerce retails on your behalf.
thumb

Categorisation

Automatically puts ingredients into the right category.
thumb

Advanced integration methods

Shopping List integration options for single items, meal plans, AMP (Accelerated Media Page) content and more.
thumb

Display customisation

Choose to have the experience show in a lightbox or slide-out.
thumb

Integrate with video, social and email

Add Whisk’s shopping list to any content - whether it’s a video, social post or email. Integration is easy so anyone in your team can do it.
thumb

Local options, global connectivity

Users see eCommerce retailers local to them through Whisk’s global network. Users not in the US, AU and UK automatically see in-store purchase features.
thumb

Combined Ingredients

Combines similar ingredients from different recipes together.
thumb

Smart Scaling

Allows users to scale recipes according to portion size.

Success stories

page-thumb

BBC Good Food

UK’s #1 food site chooses Whisk for shopping lists and eCommerce

Learn more

page-thumb

McCormick

Whisk connects the world’s biggest herb & spice business to shopping lists & eGrocers.

Learn more

page-thumb

Allrecipes

Allrecipes choose Whisk to make recipes shoppable across 6 markets – winning new business and growing margins.

Learn more

See all success stories

Use cases

page-thumb

Shopping list for publishers

Connect every recipe to as many purchase options as are available. It all works.
page-thumb

Shopping list for brand owners

Brand the shopping list to fit with with the brand site and use Brand Lock to prioritise your brand from shopping list to cart and default to preferred retailers.
page-thumb

Shopping list for retailers

Connect existing recipes to existing products at store. Prioritise preferred brands and lock out other retailers.

Leading companies across the world choose Whisk

whisk-customer-partner-logos-wide@2x
customer_logos_white_mobile@2x