Whisk for Recipe Publishers

Increase audience engagement and revenue with shoppable content and AI-driven food experiences

Recipe publisher use cases

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Shopping list for publishers

Make inspiration, planning and purchase a seamless experience by instantly making all your recipe content shoppable, across all channels and touchpoints.

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Increase revenue opportunities

Leverage a proven and turnkey Shopper Marketing solution to increase revenue. Build sponsorship opportunities with grocers by highlighting what ingredients are on sale.
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Personalise recipe feeds

Personalised feeds display recipes to users based on what they like or dislike, their context (is it raining or sunny?, what’s trending where they live) and more.
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Enrich your recipe content

Enrich recipes and recipe search through nutrition data and additional tags like cuisine, occasions and specialised health diets.
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Create smarter recommendations

Display dynamically generated smart content like Beer and Wine pairings.
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Build smart meal planning applications

Use recipes to build smart and personalised meal planning applications.

Publisher success stories

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Food Network

Scripps Media attracts new business with Whisk’s wine matching flavour technology.

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Allrecipes & Woolworths

The world’s #1 recipe site chose Whisk to fuel their partnership with the #1 grocer in Australia

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BBC Good Food

UK’s #1 food site chooses Whisk for shopping lists and eCommerce

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See all success stories

Publishers we work with