AI accelerates in food tech as Whisk connects Instacart and AmazonFresh to 100m recipe views.

Instacart and Amazon have integrated with, the world’s leading AI food platform, to connect over 100 million monthly recipe views, from 20+ recipe publishers, to US and UK online carts. uses advanced deep learning technology to match consumers’ grocery shopping preferences with 500,000 recipes from leading publishers, simplifying meal planning for millions of homes in the US, UK, Australia and 6 more languages internationally.

AmazonFresh and Instacart join Walmart and Peapod in the US and ASDA-Walmart, Tesco, Waitrose and Ocado in the UK to access global food brands and publishers like General Mills, McCormick, Allrecipes, BBC Good Food and Food Network.

The move will help accelerate growth in a market set to be worth $100bn by 2022 (AC Nielsen/FMI)*
Demonstrating the power of partnerships between large businesses and smaller, agile teams.

Whisk CEO, Nick Holzherr, said, “Whisk’s US growth has been remarkable. We are enjoying working with really smart partners and looking forward to many more exciting developments in 2018”

* Food Marketing Institute/Nielsen (2018):


Whisk’s platform enables frictionless food experiences by connecting the world’s recipes, products, and shopping choices using artificial intelligence and deep learning. Whisk was founded in 2012 by Nick Holzherr and now partners with 8 major retailers & 20 recipe publishers worldwide.

Some examples of Whisk’s work:
Whisk powers eCommerce integrations for leading publishers in 11 countries – a list of top publishers can be found here.
Samsung’s FamilyHub delivers personal recipe recommendations through a partnership with Whisk announced here.
FMCG brands have used Whisk to build smart recipe chatbots (Schwartz case study here) as well as food and wine pairing algorithms (Brancott case study here and AB Inbev’s beer pairing case study here)
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