Tesco, the world’s #3 grocer, launches Whisk across their RealFood recipe site connecting millions of recipe views to Tesco grocery carts

June 28th 2018, Tesco has launched the Whisk Shopping List across thousands of recipes on RealFood, one of the UK’s biggest recipe inspiration sites, helping millions of UK shoppers buy recipe ingredients online or in store at the click of a button.

The Whisk’s widget features a new Clubcard point and cost per serving calculator for each Tesco recipe, helping inspired shoppers save time and money.

Tesco will also use Whisk Connect to make any post, email or video shoppable using Whisk’s innovative technology.

Nick Holzherr, Whisk’s CEO, said “It is an honour to be chosen by one of the most advanced and sophisticated retailers in the world to power their platforms and we are delighted to welcome a partner with their scale and digital prowess to Whisk’s growing list of global partners.”

As well as the Shopping List, Whisk will support some of Tesco’s advertising services and hope to build on a successful launch with their personalised nutrition services in the future.

Notes to the editor:

  • This news comes after the recent announcement of Whisk’s acquisition of German competitor Avocando.
  • Whisk uses AI to create smarter food experiences with our partners powering over 100million recipe experiences every month and 500k shopping lists
  • Whisk is a UK based B2B tech company growing rapidly in the US, UK, Australia, Europe and Korea.
  • Whisk’s Food GenomeTM is the world’s smartest food ontology