Meal-planning app Whisk serves up new look and new name as Samsung Food

Devices are able to help users do more and ultimately enjoy cooking more…Part of what we think about is how do we help people be more successful when they’re cooking. That means burn things less often, remember all the correct items you need and software with control interfaces can really, really help that process.” – Nick Holzherr, Head of Whisk

If you find recipes across the internet on Pinterest or websites, Whisk is a great app to clip and save them in one place using a browser plugin on a computer, and with the app on your phone, just share any recipe to Whisk. You’ll see it whenever you open the Whisk app or visit its website. It’ll also add the necessary ingredients from all those sites to a shopping list.

Using the technology, Whisk can tell users what ingredients are available at Kroger, including price and quantity, all within a mobile app. By pairing up with the platform, Kroger could drive more shoppers to stores or spur interest in its updated delivery capabilities. As Kroger recently revamped its own grocery delivery platform, working with Whisk could help it further plant roots in the online shopping industry.

Whisk maps the world’s food ingredients, their relationships, their nutrition, perishability, flavor and availability and matches them to the ingredients listed in recipes from any platform and available at local grocery stores. Grocers are able to produce data-enriched food content as well as personalize future interactions, tailoring outreach and content to shopper preferences and needs.

The Pandemic is reshaping consumers’ approach to cooking, their path to purchase and the product discovery process. Whisk’s new Recipe Content Management Platform can help brands and retailers maximize the impact of recipes to drive repeat customer engagement and loyalty without maxing out their budgets.