The Spoon

Sep 29, 2020

Whisk Launches B2B Content Management Tool to Structure and Organize Recipe Data. Samsung subsidiary Whisk today announced the launch of its new artificial intelligence-powered recipe content management platform for CPG companies and retailers

In a nutshell, Whisk’s new tool allows companies to unify and organize recipe data that may be scattered across multiple platforms. For instance, a retailer could have recipes that exist in a website, as downloadable PDFs or even in spreadsheets. Whisk’s tool hoovers up all of that disparate data, gives it structure and unifies it so all the legacy recipes are unified into a new, single platform.

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Emily Koster

Emily Koster

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