Progressive Grocer

Oct 20, 2020

New Kroger Partnership is all about the Pandemic

Whisk maps the world’s food ingredients, their relationships, their nutrition, perishability, flavor and availability and matches them to the ingredients listed in recipes from any platform and available at local grocery stores. Grocers are able to produce data-enriched food content as well as personalize future interactions, tailoring outreach and content to shopper preferences and needs.

Food Navigator

Oct 19, 2020

How to leverage recipes to drive brand awareness, grocery sales on and offline

The Pandemic is reshaping consumers’ approach to cooking, their path to purchase and the product discovery process. Whisk’s new Recipe Content Management Platform can help brands and retailers maximize the impact of recipes to drive repeat customer engagement and loyalty without maxing out their budgets.

Chain Store Age

Oct 19, 2020

Kroger Expands Interactive Recipe Services

As a result of this latest shoppable recipe integration, Kroger customers can turn any recipe from Whisk’s network of publishers, brands and apps into a smart shopping list and instantly purchase for pickup or delivery from any Kroger store banner.

Store Brands

Sep 30, 2020

Whisk Platform adds recipe-based product promotion tool

Whisk’s Food Genome platform tags recipes based on ingredients, measurements, quantities, instructions, meal type, dietary fit and cuisine — all done automatically and to be searchable for both SEO purposes as well as for content producers. This also powers Whisk’s advanced recommendation engine, which can take context and user preferences and produce personalized recipe recommendations.

Contact for media inquiries

Emily Koster

Emily Koster

[email protected]

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