The Spoon

Jan 11, 2021

CES 2021: Samsung’s SmartThings App adding Shoppable Recipe and Guided Cooking

This could be the year where shoppable recipes and appliance integration take off. We are coming off a record year of online grocery shopping, thanks to the pandemic, so more people than ever are accustomed to buying groceries, including perishables, online. So the logical next step is tying together all of the threads in the meal journey: discovery, selection, access, and instruction.

Digital Trends

Jan 11, 2021

Smart Kitchens do everything but cook, and now Samsung will even help with that

In 2019, Samsung bought a startup named Whisk, which aids in the commerce side of recipes…By breaking recipes down into elements, Samsung is better able to help you shop for them, study your caloric intake and its impact on your health … and down the road, guide you through the steps of a recipe.

Stacey on IoT

Nov 26, 2020

Podcast: Gifts galore and a recipe for smarter food prep

Devices are able to help users do more and ultimately enjoy cooking more…Part of what we think about is how do we help people be more successful when they’re cooking. That means burn things less often, remember all the correct items you need and software with control interfaces can really, really help that process.” – Nick Holzherr, Head of Whisk


Nov 25, 2020

What the Tech? The best cooking apps to help with your holiday meals

If you find recipes across the internet on Pinterest or websites, Whisk is a great app to clip and save them in one place using a browser plugin on a computer, and with the app on your phone, just share any recipe to Whisk. You’ll see it whenever you open the Whisk app or visit its website. It’ll also add the necessary ingredients from all those sites to a shopping list.


Nov 18, 2020

Whisk Way to the Grocery Store?

Using the technology, Whisk can tell users what ingredients are available at Kroger, including price and quantity, all within a mobile app. By pairing up with the platform, Kroger could drive more shoppers to stores or spur interest in its updated delivery capabilities. As Kroger recently revamped its own grocery delivery platform, working with Whisk could help it further plant roots in the online shopping industry.

Contact for media inquiries

Emily Koster

Emily Koster

[email protected]

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