In the News
At its core, Samsung Food acts as a personalized assistant, offering over 160,000 recipes tailored to each user’s preferences and dietary requirements. The platform leverages AI technology, drawing from a vast database curated by Whisk, a smart food platform acquired by Samsung Next in 2019
Aug 31, 2023
The Whisk technology makes sure Sainsbury’s continues to meet customer demand and that what users see online is actually available in their local store. With the addition of Sainsbury’s to its ecosystem, Whisk increases its UK grocery partners to five, thereby creating a more robust ecommerce experience for consumers during the pandemic.
As part of the collaboration, Sainsbury’s is supporting the daily store inventory feed across its stores with Whisk Food Genome, an artificial intelligence solution that ensures a recipe’s ingredients are matched with the correct and currently available products at each store.
Whisk now has five UK grocery partners, with Sainsbury’s joining Asda, Ocado, Tesco, and Waitrose. It has 46 retailer partners globally and works with over 50 major brands across its different product offerings, including KraftHeinz, Unilever, and General Mills. It powers shoppable recipes for publishers such as BBC Good Food, JamieOliver.com, and the Food Network.
Using the Whisk network of artificial intelligence, the software can also make your purchases directly on store platforms such as Walmart and Amazon Fresh. The app analyzes what is inside the fridge and adds the missing ingredients to the shopping cart , to order them at home.
SmartThings Cooking: An automatic meal planner powered by Whisk’s Food AI recommends meals for the whole week. It makes shopping lists with the ingredients you need and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimise hassles and mistakes.
