In the News
At its core, Samsung Food acts as a personalized assistant, offering over 160,000 recipes tailored to each user’s preferences and dietary requirements. The platform leverages AI technology, drawing from a vast database curated by Whisk, a smart food platform acquired by Samsung Next in 2019
Aug 31, 2023
TikTok has started rolling out a new integration with recipe app Whisk, which enables creators of food videos to post a link to the relevant recipe, which is then overlaid on the video clip via a ‘See full recipe’ CTA.
TikTok is making it easier for users to save and share food content. The video-sharing social media platform is launching a test that will allow users to link to recipes they found on the Whisk app
The feature makes a TikTok cooking video more actionable as it encourages viewers to not just watch the content, but also take the next step to save the content for later use.
Samsung Next food technology platform, Whisk, has added Sainsbury’s to its ecosystem. Shoppers can now turn any recipe from Whisk’s network of publishers, brands, and apps into a shopping list and purchase for Click and Collect or delivery from Sainsbury’s.
Sainsbury’s has partnered with food technology platform Whisk allowing customers to instantly turn any recipe into a digital shopping list and have it delivered. Whisk, which was founded in 2012 before being bought by Samsung Next in 2019, works with the UK’s largest recipe publishers like BBC Good Food, JamieOliver.com, and Food Network.
