Business Live

Jan 26, 2021

Birmingham tech firm Whisk lands Sainsbury’s partnership

This latest tie-up with Sainsbury’s comes at a time when more people are discovering online grocery retailing, brought on by the enforced restrictions and self-isolating as a result of the covid-19 pandemic.

Chain Store Age

Jan 26, 2021

Sainsbury’s introduces recipe for easy shopping

As part of the collaboration, Sainsbury’s is supporting the daily store inventory feed across its stores with Whisk Food Genome, an artificial intelligence solution that ensures a recipe’s ingredients are matched with the correct and currently available products at each store.

Food Navigator

Jan 26, 2021

Tech firm Whisk lands Sainsbury’s as retailers double down on online shopping trend

Whisk now has five UK grocery partners, with Sainsbury’s joining Asda, Ocado, Tesco, and Waitrose. It has 46 retailer partners globally and works with over 50 major brands across its different product offerings, including KraftHeinz, Unilever, and General Mills. It powers shoppable recipes for publishers such as BBC Good Food,, and the Food Network.

Contact for media inquiries

Emily Koster

Emily Koster

[email protected]

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