Meal-planning app Whisk serves up new look and new name as Samsung Food

On TikTok, videos that show how to cook a recipe are very popular. The dishes shown are often quick, simple and tasty. But it is sometimes difficult to remember all the ingredients used in a more complicated recipe. A demand that the Chinese-based platform is exploiting by partnering with Whisk, a cooking recipe application, by offering a new feature. Users can now have access to the complete recipe thanks to a new button on some videos.

The recipe button was spotted by Matt Navarra and is the result of a partnership between TikTok and Whisk, an app that lets users curate recipes and plan meals. TechCrunch also reported on the new feature, which apparently is currently in an alpha testing state. According to the report, TikTok and Whisk have identified content creators who specialize in cooking videos to spearhead the new feature.

Any content streaming platform whether it is YouTube or TikTok is going to have to focus on integrating various kinds of context into the mix because of the fact that this is the sort of thing that could potentially end up making users want to stay on the site for a longer period of time than might have been the case otherwise. TikTok has tried to expand its horizons in this regard through a collaboration with the recipe app Whisk, and this update is actually quite exciting if you are in the cooking industry.

It’s about to get a whole lot easier to whip up your favorite TikTok recipes. The video app is adding a new recipe button to cooking videos posted by creators, which will help list out ingredients and directions. If you’ve scrolling through your feed and wondering why you don’t have the TikTok recipe button, here are the details…The button, which was first spotted by Twitter user @MattNavarra, is a new partnership with recipe app Whisk.

TikTok partnered with recipe app Whisk to add a way for users to save recipes featured in TikTok videos. The feature is currently in pilot with select creators.