TikTok partners with Whisk to pilot a recipe-saving feature on food videos

It’s about to get a whole lot easier to whip up your favorite TikTok recipes. The video app is adding a new recipe button to cooking videos posted by creators, which will help list out ingredients and directions. If you’ve scrolling through your feed and wondering why you don’t have the TikTok recipe button, here are the details…The button, which was first spotted by Twitter user @MattNavarra, is a new partnership with recipe app Whisk.

TikTok partnered with recipe app Whisk to add a way for users to save recipes featured in TikTok videos. The feature is currently in pilot with select creators.

TikTok has started rolling out a new integration with recipe app Whisk, which enables creators of food videos to post a link to the relevant recipe, which is then overlaid on the video clip via a ‘See full recipe’ CTA.

TikTok is making it easier for users to save and share food content. The video-sharing social media platform is launching a test that will allow users to link to recipes they found on the Whisk app

The feature makes a TikTok cooking video more actionable as it encourages viewers to not just watch the content, but also take the next step to save the content for later use.