Whisk at a glance

  • Personalised recipe recommendations
  • Cookbook feature to save & store recipes from across the web
  • 350 million annual widget impressions
  • Head Office in Birmingham, UK with a distributed team
  • Shopping list integrated across 3 million recipes
  • Online grocery integration for easy food shopping
  • Founded in 2012
  • 30+ team members

Media Kit

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21st Sep 2017

A new app promises to give you delicious recipes based on the contents in your fridge – but are the options any good? The Mirror investigates.


23rd Mar 2018

Online grocer Peapod has joined forces with, a personalized cookbook and digital shopping platform, to turn digital recipes into groceries delivered to customers. The team-up enables home cooks to choose recipes from around the web and then send all ingredients directly to Peapod’s online shopping cart.


13th Oct 2017 has been nominated for “App of the Year” and “People’s Champion Award” at the Startups Awards 2015. The Startups Awards identifies and celebrates the UK’s most innovative, exciting and inspirational new businesses launched in the last four years – the cream of the crop of start-up talent.


07th Oct 2015

On 3 November, Nick Holzherr will speak at FT Innovate 2015 “Big vs Small” conference. Hear about Nick’s journey from original idea of to running a successful startup.


07th Oct 2015 founder and CEO, Nick Holzherr, will be joining the judging panel for the Dot London Small Business Awards. alongside entrepreneur, consumer expert and TV ‘Dragon’ Sarah Willingham.


15th Oct 2015

London Food Tech Week will bring together food start-ups and leading entrepreneurs including Jamie Oliver, Innocent Drinks’ Richard Reed and founder and CEO Nick Holzherr.


11th Sep 2015

Founder and CEO Nick Holzherr talks to Julian Blake from TechCityInsider about Whisk’s new marketing strategy, WhiskAds, innovative brand platform WhiskConnect and how Whisk aims to empower people to live happier lives through food.


“ and Munchery will learn a great deal about ingredients, recipes, trends and their customers’ tastes. That will change the way we buy and eat food, much as Pandora and Spotify are changing the way we try and buy music.”