Cookies

Updated on 1 April 2020

This Application uses Cookies. We use cookies to identify users and track a number of their preferences.

As stated in our Privacy Policy, Whisk is the data controller of any personal data processed within the Whisk applications, including in relation to this service.

Cookies consist of portions of code installed in the browser that assist the Owner in providing the Service according to the purposes described. Some of the purposes for which Cookies are installed may also require the User’s consent.

Where the installation of Cookies is based on consent, such consent can be freely withdrawn at any time following the instructions provided in this document.

Technical Cookies And Cookies Serving Aggregated Statistical Purposes

Activity strictly necessary for the functioning of the Service

This Application uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of this Application, for example in relation to the distribution of traffic.

Activity regarding the saving of preferences, optimization, and statistics

This Application uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those used for the setting of language preferences or for the management of first party statistics employed directly by the Owner of the site.

Information we save in cookies:

Purpose	Cookies We Use And Functionality They Enable
REQUIRED COOKIES These cookies are required to enable core site functionality.We also include cookies that allow us to analyze site usage so that we can measure and improve performance and provide customer support.	Identity: We use a cookie to track the identity of our users and provide secure log-in, so that they may recover their lists. This is a long-lived cookie rather than a session cookie. Preferences/Activity: We store user preferences inside cookies to retain the choice of user language, regions, and preferred supermarkets (where online checkout is available) and to track some user-interface settings, such as whether the user has already seen tutorial materials and what items are in your shopping list. Usage measurement/Analytics: We use a number of third-party tools to track Whisk user behaviour, so we can see which functionality our users are using, and whether or not they are having issues with it. Google Analytics is used to track generic page-view behaviour within Whisk. Mixpanel & Intercom are used to track specific events generated by interactions with Whisk. Pardot tracks visitor and prospect activities on Whisk. Cookies are set to remember preferences (like form field values) when a user returns to our site. We use Hotjar and Smartlook to collect data and record sessions to understand our users’ behavior online (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and their device information in order to optimize Whisk services and experiences. Optimize is our chosen A/B testing tool. Optimize utilizes analytics cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment.
ADVERTISING COOKIES These cookies are used by advertising companies to serve ads that are relevant to your interests.	Advertising: If you visit our website (this is not the same as our application) we use the following retargeting cookies to show you advertisements for our service on third party websites: Facebook Pixel, LinkedIn & DoubleClick (Google) are used to target adverts (show you an advert on each platform if you’ve visited our website), measure cross device conversion, retargeting, and optimising adverts.

Purpose

Cookies We Use And Functionality They Enable

REQUIRED COOKIES
These cookies are required to enable core site functionality.We also include cookies that allow us to analyze site usage so that we can measure and improve performance and provide customer support.

Identity: We use a cookie to track the identity of our users and provide secure log-in, so that they may recover their lists. This is a long-lived cookie rather than a session cookie.

Preferences/Activity: We store user preferences inside cookies to retain the choice of user language, regions, and preferred supermarkets (where online checkout is available) and to track some user-interface settings, such as whether the user has already seen tutorial materials and what items are in your shopping list.

Usage measurement/Analytics: We use a number of third-party tools to track Whisk user behaviour, so we can see which functionality our users are using, and whether or not they are having issues with it.

Google Analytics is used to track generic page-view behaviour within Whisk. Mixpanel & Intercom are used to track specific events generated by interactions with Whisk.

Pardot tracks visitor and prospect activities on Whisk. Cookies are set to remember preferences (like form field values) when a user returns to our site.

We use Hotjar and Smartlook to collect data and record sessions to understand our users’ behavior online (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and their device information in order to optimize Whisk services and experiences.

Optimize is our chosen A/B testing tool. Optimize utilizes analytics cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment.

ADVERTISING COOKIES
These cookies are used by advertising companies to serve ads that are relevant to your interests.

Advertising: If you visit our website (this is not the same as our application) we use the following retargeting cookies to show you advertisements for our service on third party websites: Facebook Pixel, LinkedIn & DoubleClick (Google) are used to target adverts (show you an advert on each platform if you’ve visited our website), measure cross device conversion, retargeting, and optimising adverts.

How to provide or withdraw consent to the installation of Cookies

In addition to what is specified in this document and the other policies, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing Cookies.

Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by this website.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Internet Explorer.

With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.