Open Food Platform

A convenient way for users to save all their recipes, shopping list and food preferences in your app, and for your app to ask for permissions to access the users data.

Ways to connect

The Open Food Platform is a fast and convenient way for people to save all their food data into central place which they can access from many independent experiences and devices.

  • API: All digital experiences can connect natively through API integrations.
  • Plug and play Shopping List: Recipe publishers can add Whisk’s shopping list to recipes to connect them to grocery retailers and the Open Food Platform.
  • Retailer integration: Grocery retailers can connect into the ecosystem through Whisk’s Grocer Integration

Who is connected

Today it connects users on and to:

  • Leading recipe publishers including BBC Good Food, Allrecipes, FoodNetwork and others
  • Leading grocery retailers including Amazon, Tesco, Walmart and Billa
  • Leading CPG brands including McCormick and General Mills
  • Leading health companies including Ascensia and NHS bodies
  • Leading IoT companies including Samsung, Miele and BSH.

Use Cases

The Open Food Platform is a fast and convenient way for people to save all their food data into central place which they can access from many independent experiences and devices.

  • Shopping List and Saved Recipes: The Open Food Platform allows people to quickly and easily save their Shopping Lists and Saved Recipes and access them across all connected experiences. This simple and convenient experience leads to higher conversion.
  • Food Preferences: Users can set their food experiences in one place and have them applied to every other Open Food Platform connected experience. The Open Food Platform enriches user profiles by inferring preferences from behaviour across all experiences. This holistic view enables a deeper user understanding.
  • Personalisation: Personalized experiences are more engaging and lead to higher retention. The rich Food Prefernece understanding through Open Food Platform lets you access information which would be complex or arduous to collect via your own systems - allowing you to create a better user experience.

Read Success Stories

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Allrecipes

Allrecipes choose Whisk to make recipes shoppable across 6 markets – winning new business and growing margins.

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BBC Good Food

UK’s #1 food site chooses Whisk for shopping lists and eCommerce because of it’s integration simplicity, data accuracy, analytic insight, and Whisk’s ability to link to grocers in other markets.

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Food Network

Scripps Media attracts new business with Whisk’s wine matching flavour technology.

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See all success stories