Connect with consumers from inspiration to purchase

Whisk is the only food technology platform with the tools, global network, and intelligence to support the entire consumer food journey – creating the personalized, data-driven content that customers want while also enabling omnichannel shopping experiences that connect food content to commerce.

The Whisk Network Effect

Owned by Samsung, Whisk has built the largest global food ecosystem connecting brands, grocers, publishers and consumers. Whisk’s network creates more touch points throughout the consumer journey – resulting in 15x engagement rates.

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major grocers worldwide




all Samsung food experiences

The Most Accurate, Intelligent Food Graph

The Whisk Food Genome™ uses artificial intelligence (AI) to map the relationship between ingredients, products and recipes. With over 500M+ recipe impressions each month, the Whisk Food Genome dynamically learns as the Whisk ecosystem grows.

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Connected Food Journey

Whisk’s Open Food Profile syncs a consumer’s shopping list, saved recipes and food preferences throughout the Whisk ecosystem – enabling seamless, personalized consumer experiences.

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