Why Investing in and Optimizing Recipe Content is More Critical Than Ever

Learn how grocers and food brands can address the challenges that they face when trying to create smart recipe content in an increasingly-competitive online world.

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About the ebook

Creating smart recipe content is more important than ever as consumers increasingly shop for groceries online, but optimizing this content for relevance, reach and sales isn’t easy.

In this ebook, Whisk and Food Dive identify those challenges facing content marketers and provide an actionable recipe for success.

CONTENTS

The Main Challenges & How to Address Them

Building Customer Loyalty

Maintaining Fresh Content

Driving Repeat Engagement

Making Content Easy to be Discovered

Capturing Data and Optimizing Insights