Why Investing in and Optimizing Recipe Content is More Critical Than Ever
Learn how grocers and food brands can address the challenges that they face when trying to create smart recipe content in an increasingly-competitive online world.
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About the ebook
Creating smart recipe content is more important than ever as consumers increasingly shop for groceries online, but optimizing this content for relevance, reach and sales isn’t easy.
In this ebook, Whisk and Food Dive identify those challenges facing content marketers and provide an actionable recipe for success.
CONTENTS
The Main Challenges & How to Address Them
Building Customer Loyalty
Maintaining Fresh Content
Driving Repeat Engagement
Making Content Easy to be Discovered
