Webinar: Creating Actionable Food Content that Inspires, Engages and Converts

This webinar was recorded on September 30, 2020

About the Webinar

As consumer behavior changes and moves increasingly online, consumers are eager for food content that inspires them, along with the tools to make execution seamless – but not all food content is created equal. 

Expert culinary content creator Mary Bigham, founder and CEO of Dish Works Studio, Nick Holzherr, Head of Whisk and Jacklyn Trejo, Product Manager at Whisk, covered the top guidelines on how food brands and grocers can create smart, omnichannel food content to build the strong digital consumer relationships that drive purchases and keep customers coming back for more. 

👉 Who should see this Webinar? 

CPG marketers, grocery marketers, eCommerce managers, brand managers, content creators, consultants and anyone interested in learning how to create food content that connects and converts.

Topics

» How should the brand ‘show up’ within your content?

» What type of ingredients and images are visually irresistible?

» How to repurpose content and maximize your best performing assets?

» Evergreen recipes vs timely food content. What should you focus on?

» Tips for making sure that SEO is at the forefront of the recipe creation process.

SPEAKERS

Nick Holzherr

Head of Whisk, Whisk

Mary Bigham

Founder and CEO, Dish Works Studio

Jacklyn Trejo

Product Manager, Whisk