Personalize food experiences
Whisk is the intelligent platform for connecting recipes and products to shopping and cooking.
Universal User Profile
Access Whisk’s Open Food Platform and allow users to pull in their recipes, preferences, and shopping lists, giving them a seamless experience across the entire food journey.
Utilize secure authentication protocols to link Whisk user information to your platform.
User food preferences
Access user “favorites” and “nevers” to create experiences that drive engagement again and again.
Learn about your user’s attitudes and behaviors beyond your platform to create experiences that meet their comprehensive needs.
Provide recipes based on your user’s likes, dislikes and what they’ve cooked up in the past for inspiration that they won’t be able to resist.
Easy content sourcing
Utilize your own or license content from the ecosystem of Whisk publisher partners
Incorporate the Recipe Feed into any experience via provided APIs to create a personalized experience
Filter recipes by health attributes, type of cuisine, relevant holidays and cooking technique to deliver exactly what your readers are looking for
Create recurring menus tailored to your user’s specific needs and preferences and be top of mind during every meal made.
Create plans that can help the user meet health goals or adhere to dietary restrictions
Choose your content
Utilize your own content or pull from a vast array of licensed partners.
Routine at the ready
Autogenerate plans based on user preferences to keep them coming back