Create smarter,
data-driven
interactions
Increase engagement with data enriched
recipes, smarter searches and experiences
rooted in data-powered insights.
PRODUCT SOLUTIONS
Data Enrichment
Add detailed nutritional information and descriptive labels to food content for more accurate search and informed cooking experiences.
Health Score
Augment recipes with holistic assessment of healthiness based on USDA and National Health Service Guidelines.
Many ways to curate
Label food content with tags such a cuisine, cooking technique, or relevant holidays.
Machine learning enabled
Trained on millions of recipes, labels are applied seamlessly to all new content for smarter search and recommendations.
PRODUCT SOLUTIONS
Content Structuring
Optimize existing food content for use across the web including search and custom curation.
Precise parsing
Recipes are structured for accurate analysis, leading to better store matching.
Highly scalable
Create templates that work across almost all recipes and 100,000s of products.
Multi-platform usage
Allows content to be accessed from a wide variety of platforms and applications, including voice assistants, search engines, and guided cooking experiences.
PRODUCT SOLUTIONS
Insights
Utilize Whisk’s detailed analysis of robust ingredient, product, and meal data information to illuminate everything from promotion to innovation strategy.
Global reach
Gain a far-reaching perspective on recipe and ingredient attitudes and behaviors from a worldwide network of recipe publishers, grocers and Whisk apps.
Track influence
Learn how opinions are shaped throughout the decision-making journey to better understand when and where to devote marketing dollars.
Recipe reports
Identify trends in ingredients, techniques, and dish types before they become mainstream to inform product development and new offerings.
