Instacart and Amazon have integrated with Whisk, the world’s leading AI food platform, to connect over 100 million monthly recipe views, from 20+ recipe publishers, to US and UK online carts.
whisk.com uses advanced deep learning technology to match consumers’ grocery shopping preferences with 500,000 recipes from leading publishers, simplifying meal planning for millions of homes in the US, UK, Australia and 6 more languages internationally.
AmazonFresh and Instacart join Walmart and Peapod in the US and ASDA-Walmart, Tesco, Waitrose and Ocado in the UK to access global food brands and publishers like General Mills, McCormick, Allrecipes, BBC Good Food and Food Network.
The move will help accelerate growth in a market set to be worth $100bn by 2022 (AC Nielsen/FMI)*
Demonstrating the power of partnerships between large businesses and smaller, agile teams.
Whisk’s US growth has been remarkable. We are enjoying working with really smart partners and looking forward to many more exciting developments in 2018.– Nick Holzherr, Whisk
* Food Marketing Institute/Nielsen (2018): https://www.fmi.org/digital-shopper/