Developing captivating recipe content is more than making sure that your content can be easily crawled by search engines and is easily understood by readers. To create truly engaging content, recipe creators need to incorporate trends that will make their recipes not only discoverable, but also attractive to their readers. One way to do this is through using food data and recipe insights.
For example, a recipe writer may ask themselves, which side dishes are the most popular for the upcoming holiday? Are people looking for alternative main dishes? Are they looking for ways to modernize their grandmother’s traditional turkey recipe? This data isn’t just applicable for holidays. There are ways to utilize data to get tangible answers and further direction. Data can also be very useful when thinking about recipes through the lens of contemporary diet culture including trends on most viewed recipes by diet type or how different diets resonate with different demographics. It’s not only about recipe trends. Data can be used to better understand when people are planning and shopping for their meals so that they can promote recipes when it is most relevant.
In this blog post, we’ll deep dive into some of the food trends and insights that are applicable for content creators and suggest ways in which they can use that information to encourage more engagement on food blogs and recipe sites.
Why are food data insights important in recipe writing?
- Allow for better usage of trends to help position recipes in search: One of the ways recipe creators can leverage food data insights is by ensuring they are writing content on topics with enough search volume and predicting trends that will help them position their content for success in the long term.
- Better understanding of the target demographic: The better recipe writers understand the nuances of their users’ grocery shopping habits, the more likely they’ll create content to meet their users’ desires, resulting in more time spent on creators’ websites.
- Identification of new content categories: Using food data insights is especially important for content creators when looking to expand their target audience and tap into the new content categories that they might not have considered previously.
It’s incredibly challenging to make your content rise to the top in the crowded world of search and grab the attention of your readers. That said, food data insights can help your content break through.
1. Consumer insights
Today, consumers want to make informed food choices. They care about the health implications of what they eat and want to easily understand the nutritional information of the meals they eat and products they use daily.
Understanding everything from diet trends to the expectations of health-conscious consumers can help food bloggers focus on a recipe category with the most impact. Additional consumer insights such as pain points and past behaviors help to inform recipe developers’ content strategy.
2. Popular meals
Understanding dish and diet trends can help recipe creators develop commonly-searched for content to attract new audiences. These insights can be used to inform content strategy and email campaigns, ensuring topics chosen are most valuable to readers.
3. Popular products
Similarly, another strategy for creating engaging content is to build recipes around popular or trending products. If you know what products your consumers gravitate towards, incorporating those into site content will help ensure views and interest. For example, you might discover that recipes containing certain products are more popular for Gen Z and decide to design content with that in mind to reach a younger demographic.
4. Food and beverage pairings
Food and beverage pairings go beyond which wine goes well with which meal. Understanding trends around related recipe searches can help you shift your strategy to writing more side dish recipes around Thanksgiving, for example, rather than focusing solely on turkey recipes.
Behind every successful content strategy is data that informs recipe creators of what their readers care about. Creative recipe writers use different sources of data to ensure they are focusing their energy on relevant, highly discoverable content.
Food data insights are a powerful tool for recipe creators that can help make their blogs more engaging and help them reach new audiences by creating recipes and content that readers will love.