Whisk campaign converts 1m visits into £11k sales for Nestle. Nestle Carnation is a brand trusted for over 100 years. From cakes and pies, to milk shakes and smoothies, specialities made with Nestlé Carnation branded products are always crowd pleasers.

Opportunity

Nestle Carnation wanted to  increase awareness across the shopper’s path to purchase and to provide an inspiration for bakers, focusing on Carnation Brand characteristics of heritage, quality and ease.

Solution

A 4 month Whisk campaign using Whisk’s AI to uniquely target and promote Nestle Carnation products across ingredients and complementary recipes focused on baking and sweets.

Results

  • 1m impressions delivered on Carnation.co.uk.
  • 10 000 Carnation products added to shopping lists.
  • The approximate grocery shopping value tracked to purchase was £11700.