Category: Tips

The Ultimate Guide to Shoppable Content

Our shoppable content guide brings you the information you need to use content in clever ways to reach and convert your customers.

12 January, 2021

Tips

Keeping Up in the Digital Age: How a Market-Leading Recipe Platform Can Help Retailers Stand Out

In an effort to uncover the untapped potential of discovery, we’re exploring the power of the recipe platform and the benefits that retailers may reap by adopting one.

18 June, 2020

Tips

5 Steps to a Personalized Food Content Ecosystem

For years CPG brand marketers, agencies and publishers have talked about personalizing their food content across multiple channels in the race to grow revenue, engagement and ROI through more relevant user and shopper experiences. Despite a lot of smart thinking and discussion, most vegetarians still have to plow through meat dishes in their social feed and marketers still struggle to understand what content is working hardest for their consumers.

3 June, 2020

Tips

Developing Recipe Content: How to Use Food Data Insights to Create Engaging Content

Learn how recipe creators are using food data to create recipe content their audience loves.

28 February, 2020

Tips

From Inspiration to Purchase: Better Ways Food Publishers Can Engage New Audiences

As recipes evolve beyond pure inspiration to driving commerce & cooking action, those who are quick to embrace technologies that can create more useful and engaging experiences will be rewarded with new revenue opportunities.

27 June, 2019

Tips

Brand Loyalty: Why It Matters for Food Brands and How AI Is Helping

Building brand loyalty is not an easy task, especially with so much “woke-washing” around in CPG marketing and big food brands battling for the attention of price-conscious consumers. Learn how AI is helping.

25 June, 2019

Tips

Beyond Recipes: 5 Food Publishers Taking Content Strategy to the Next Level

As content or editorial director, you’re always looking for inspiring content ideas to make your audience click to and read the next article (and then the next, and the next...). Get some inspiration from these food publishers taking content strategy to the next level.

13 May, 2019

Tips

Turning Browsers Into Buyers: 3 Smart Creative Strategies to Maximize Conversion and ROI for Your CPG Food Brand

In this blog post, we share three smart ways that CPG food companies are using to turn browsers into buyers by connecting engaging content to a seamless shopper journey.

6 May, 2019

Tips

Looking for Yummly API replacement?

Yummly is shutting down its Recipe API but don’t despair; Whisk’s APIs can do everything you used Yummly for and much more.

6 May, 2019