In an effort to uncover the untapped potential of discovery, we’re exploring the power of the recipe platform and the benefits that retailers may reap by adopting one.
Read more18 June, 2020
For years CPG brand marketers, agencies and publishers have talked about personalizing their food content across multiple channels in the race to grow revenue, engagement and ROI through more relevant user and shopper experiences. Despite a lot of smart thinking and discussion, most vegetarians still have to plow through meat dishes in their social feed and marketers still struggle to understand what content is working hardest for their consumers.
3 June, 2020
Learn how recipe creators are using food data to create recipe content their audience loves.
28 February, 2020
As recipes evolve beyond pure inspiration to driving commerce & cooking action, those who are quick to embrace technologies that can create more useful and engaging experiences will be rewarded with new revenue opportunities.
27 June, 2019
Building brand loyalty is not an easy task, especially with so much “woke-washing” around in CPG marketing and big food brands battling for the attention of price-conscious consumers. Learn how AI is helping.
25 June, 2019
As content or editorial director, you’re always looking for inspiring content ideas to make your audience click to and read the next article (and then the next, and the next...). Get some inspiration from these food publishers taking content strategy to the next level.
13 May, 2019
In this blog post, we share three smart ways that CPG food companies are using to turn browsers into buyers by connecting engaging content to a seamless shopper journey.
6 May, 2019
Yummly is shutting down its Recipe API but don’t despair; Whisk’s APIs can do everything you used Yummly for and much more.
6 May, 2019
Do microformats really boost SEO? Read in our post why you should consider microformatting for your recipe website.
28 February, 2019
Creating Actionable Food Content that Inspires, Engages and Converts
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