UK’s #1 food site chooses Whisk for shopping lists and eCommerce

In June 2017, BBC Good Food joined Whisk’s list of recipe publishers. They chose Whisk because of it’s integration simplicity, data accuracy, analytic insight, combined with Whisk’s ability to link to grocers in other markets and add additional revenue opportunities using Whisk campaigns.


BBC GoodFood was one of the first recipe sites to realise the value of connecting recipes to store lists. As the largest recipe site in the UK and with strong global reach, migrating to a new platform was a big risk. They needed a partner & technology they could trust.


BBC Food Food chose Whisk to create a seamless offline and online shopping list solution that could open new revenue streams using Whisk’s advertising platform.

The strength of the Whisk analytics and reporting will improve insights and advertising opportunities for BBC GoodFood and their partners.


  • Integration completed within 4 weeks from start to finish with stores connected in the UK, Australia and US.
  • Worked with Immediate Media, BBC GF’s sales house, with successful sales within 2 months of launch.