Connected Food Journey

Whisk’s Open Food Profile syncs a consumer’s shopping list, saved recipes and food preferences throughout the Whisk ecosystem – enabling seamless, personalized consumer experiences.

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Connected Food Journey

The CMS designed for recipes

Use Whisk’s Recipe Content Platform to create, enhance, personalize, and share smart recipe content.

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Make any food content instantly shoppable

Whisk’s Shopping Platform seamlessly connects any recipe, product page, promotion or social post to leading global grocers.

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It’s about the ecosystem, it’s about how the right products and the right content engage the customers in the right way to drive that path to purchase. Whisk helps us connect at every point.

Jody Kalmbach
Vice President, Product Experience, Kroger

Food brand, grocer, or content creator, Whisk helps you engage customers and turn inspiration into action.

Whisk for Brands

Influence buying decisions and create deeper relationships throughout your consumer’s journey from inspiration to purchase.

Whisk for Grocers

Expand your reach by integrating with the entire Whisk ecosystem and bridge the offline and online divide with seamless omnichannel experiences and personalized food content programs.

Whisk for Content Creators

Simplify the recipe creation process and optimize the reach and relevance with Whisk’s content management tools. Then, use our shopping tools to better monetize that content.

Whisk for Developers

Learn how to power your food applications on top of the Whisk Platform using our Web API and Mobile SDK.

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