Blog
Whisk Launches AI-Powered Sponsored Product Platform
Whisk's Sponsored Product Platform uses precision targeting and AI to promote products that create a personalized experience for consumers and leads to higher conversion for brands.
IFA Takeaways: The Future of Consumer Tech in the Kitchen
Nearly 250,000 people came through Samsung’s IFA exhibition, many of which engaged with their SmartThings-enabled Family Hub™ refrigerator and it’s exciting capabilities with Whisk. Learn more about Whisk’s participation and founder Nick Holzherr’s thoughts and takeaways after attending Europe’s biggest tech show.
Introducing the Open Food Platform
We are excited to take another big step in this direction by making it easier than ever for software developers to build experiences that help connect that journey for their users.
From Inspiration to Purchase: Better Ways Food Publishers Can Engage New Audiences
As recipes evolve beyond pure inspiration to driving commerce & cooking action, those who are quick to embrace technologies that can create more useful and engaging experiences will be rewarded with new revenue opportunities.
Brand Loyalty: Why It Matters for Food Brands and How AI Is Helping
Building brand loyalty is not an easy task, especially with so much “woke-washing” around in CPG marketing and big food brands battling for the attention of price-conscious consumers. Learn how AI is helping.
The State of Grocery E-commerce: 7 Top Trends in Online Grocery for 2019
Trends may come and go but for online groceries, these seven look set to stay. Read on to learn about the 7 top online grocery trends for 2019.
AI and Diabetes: 5 Ways AI Is Transforming Diabetes Management & Prevention
From prevention methods to personalised treatment, there are many ways in which AI can support people with diabetes. Learn the top 5 ways AI is helping people to discover and manage diabetes.
Beyond Recipes: 5 Food Publishers Taking Content Strategy to the Next Level
As content or editorial director, you’re always looking for inspiring content ideas to make your audience click to and read the next article (and then the next, and the next...). Get some inspiration from these food publishers taking content strategy to the next level.
