Whisk Releases Apps to Make Recipes Shoppable

 
recipe shopping list app

 

Whisk simplifies the food journey from recipe inspiration to meals on the table, taking food planning and shopping time from hours to minutes

Today we’re excited to announce that Whisk, the world’s smartest food platform acquired by Samsung NEXT earlier this year, launches of a set of multi-platform apps, featuring a new, connected recipe box and collaborative shopping lists. Available now in the Android app store (and coming soon to iOS), web, Chrome extension, Bixby, Alexa, & Google voice assistant, Whisk empowers users with a faster way to plan and shop for meals by turning saved recipes into collaborative, smarter shopping lists. All lists are instantly shoppable across 29 integrated online grocery retailers across the world, or users can take an optimized list to buy in-store.

whisk android app whisk ios appwhisk samsung store app

 

 

The average grocery store shopping trip takes 41 minutes – that’s a staggering 50 hours per year spent in the grocery store. The $11 trillion global grocery market is going through many changes as millennials and gen Z are buying in very different ways than their parents. 76% are sharing the grocery shopping responsibility, shopping at an average of 4.4 stores, with 70% of the population predicted to buy groceries online by 2025.

“Over half of the U.S. population still makes shopping lists using pen and paper, yet most people are looking for food inspiration digitally. Hours are spent looking for food content online – seeking new and healthier meals. However, the data shows people generally end up cooking the same 7-9 dishes on repeat. There’s a fundamental disconnect between the online and offline that Whisk can help connect,” said Nick Holzherr, Head of Product, Whisk at Samsung NEXT.

By using Whisk, consumers can connect their recipe discovery to meals on the table by saving, organizing and turning those recipes into shareable shopping lists. From any platform with Whisk, users benefit from integrated nutrition data, serving size adjustments, automatically combined items across recipes, and a shopping list that can be sorted by aisle or recipe.

New features give users the ability to:

  • Turn Recipes into Shopping Lists: Turn any recipe into a collaborative shopping list to buy online or in-store. Save recipes from Whisk’s partners – leading publishers across the world, and turn them into shopping lists in one click. Add some or all recipe ingredients to your list and easily uncheck the ingredients you already have.
  • Share Shopping Lists: Share recipes and collaborate on shopping lists with anyone via SMS, email or URL, so others can view or edit your list or save and shop your favorite recipes. If your hands are full, use voice assistant apps like Bixby, Alexa or Google Home to simply add items to the shopping list as you take inventory of your pantry or fridge.
  • Order Groceries Delivered To Your Door: Transform your shopping list into online grocery orders in seconds. Whisk finds and remembers your preferred store, enabling you to purchase from popular online grocers like Walmart, Amazon Fresh, and Instacart.
  • Take Whisk Anywhere: Use and sync Whisk across any device (mobile, web, Bixby, Alexa, & Google voice assistant, Chrome extension) to save, store and shop for recipes, anytime, from anywhere.
  • Make Smarter Food Decisions: Scale recipes to different serving sizes, view nutrition information and health scores, and automatically combine similar items across recipes.

Since 2013, Whisk has been powering half a billion connected food experiences per month across millions of online recipes with many of the world’s leading food publishers, brands, and retailers. Whisk’sFood Genome is an intelligent deep learning-based natural language processing algorithm that maps the world’s food ingredients, their relationships, their properties (nutrition, perishability, flavor, categories) as well as offering food purchase options. It’s a combination of this deep ontological understanding of food with massive data about user behavior that drives accurate, smart results from any source, at scale.

 

 

Download Whisk on Android (iOS coming soon), or use it on the web at my.whisk.com.

Cheers,

The Whisk Team

Recent blog posts:

page-thumb

Now you can shop Harris Teeter through Whisk

Beloved grocer in the Southeastern US, Harris Teeter, is now integrated into the ever-growing Whisk ecosystem of grocers, publishers and brands.

View →

page-thumb

What is the Future of Grocery Stores? 3 Things to Look Out For

The future of grocery stores is greatly impacted by fast changing consumer expectations and technology innovations. Learn what you need to do to stay ahead of the competition.

View →

page-thumb

Whisk Food Facts: Sugar-Coated Sweetness

Have you ever wondered why some recipes call for brown sugar over refined sugar? What’s the difference between raw sugar and coconut sugar? You might wonder if one is healthier than another or if one creates a different texture in the final dish. No need to feel confused about these sweet granules anymore. Let’s set it straight.

View →

See all blog posts