Whisk.com is a free, smart app that turns recipes into handy shopping lists.
Whisk works seamlessly across leading recipe publishers, including Allrecipes, Food Network and Woman & Home, to link shoppers to hundreds of thousands of the world’s most delicious recipes.
When you click on Whisk’s “Add to Shopping List” button a shopping list will be instantly created allowing you to:
- Checkout online (UK only at this time; international supermarkets coming soon)
- View on your mobile device and tick items off as you shop
- Email to family members for collaboration
- Print list to take in store
The web is the leading resource for home cooks and Whisk’s vision is to make the journey from online recipe inspiration to real-life shopping much easier.
Whisk’s founder and CEO is Nick Holzherr, who first pitched the business idea to Lord Sugar on BBC One’s The Apprentice.
Nick made it to the final round of The Apprentice and then found private investment to build Whisk. In 2013, Whisk launched a smart shopping list tool that helps people around the world discover, organise and enjoy recipes and food. Our “Add to Shopping List” button appears alongside more than 250,000 online popular recipes, allowing people to quickly create a shopping list from thousands of delicious recipes.
Whisk is now rolling out international versions of its app to help cooks around the world to help make the discovery, shopping and cooking great recipes a whole lot easier.
Whisk is based in Birmingham, England.
Doing our part to reduce food wastage
In November 2014, we launched Whisk Leftovers, a powerful leftover recipe search engine sources more than a quarter of million online recipes. With an aim to help reduce the more than 4.2 million tonnes of food and drink that are being thrown away each year, Whisk Leftovers inspires people to find great recipes made from items in their fridge and cupboards.
Whisk has also broadened its appeal with recipe publishers and brands with launch of WhiskAds, a unique advertising platform that inserts intelligent and persistent ads within the online or printed shopping list. These contextual ads give brands the opportunity to showcase their product when an ingredient is listed in a recipe or when their product could be suitable as an accompaniment.
- Best New App – Apple Store, Food & Drink Category
- Cisco British Innovation Gateway Award
- “One to Watch” – The Drum
- Top New Talent Award – The Grocer
- Newcomer of the Year – PPA Digital
- Runner-up – Talent Unleashed Awards
Whisk has been featured in leading publications: